AI-driven retail: How H&M Group does it - Hyperight Read

Fashion retailers are increasingly turning to artificial intelligence (AI) for help in the quest to give customers what they want. AI-driven retail enables brands to compete in the economy of the 21st century and meet modern customer demands by personalizing the shopping experience. As more retail companies are taking their business from the traditional brick and mortar retail stores into e-commerce, they are able to get more insight into their customers' preferences to serve the demand. Talking about AI in retail brings us to one of the most beloved brands in the fashion industry – H&M. H&M Group has been heavily investing in artificial intelligence to stay on top of fashion cycles, and also to support its massive growth.