Artificial intelligence and augmented reality freshen up men's fragrance

"Created by robots for humans" is a special edition body spray for young men which has been developed using augmented reality and artificial intelligence in a bid to produce the perfect scent and packaging. Axe A.I. (LYNX A.I. in the UK), is the result of a specially designed AI applied to analyze 6,000 perfume ingredients with 3.5million potential combinations with the goal of discovering the ideal fragrance. The result combines an aromatic floral blend of sage, artemisia, and mint, refreshed with marine, apple and citrus notes and finished with a woody, ambery, and moss background. Not only did the brand use AI algorithms to help create the scent but they are doubling down on technology and are using Augmented Reality (AR) to help market it. Powered by Zappar's WebAR technology, all limited edition Lynx/Axe A.I. packs will feature a smartphone scannable QR code that will launch a web page where British rapper Aitch will introduce the product and ask the user to spray an AR can of LYNX/Axe in the air to reveal a code allowing entry in a special competition.