Pipelines: Marketer's Gateway to Understanding Machine Learning

Marketers are increasingly using machine learning technology to help implement campaign strategies. But the introduction of machine learning can raise programming concerns, concerns which many marketing professionals may only have a surface-level understanding of. If you are a marketing professional who finds themselves in this situation, understanding pipelines is a good place to start learning without being overwhelmed. Pipelines are process steps necessary in building a machine learning algorithm. "Pipeline" is used by developers to describe the series of events which feed one into the other from source code and on into a production environment.