News Analysis: Adobe Firefly - A Generative AI Offering For Creators

At Adobe Summit on March 21, 2023, Adobe announced and delivered its generative AI offering known as Adobe Firefly. Adobe Firefly (In beta), is a collection of generative AI models built for creative applications. The offering joins the platform's AI services. Adobe plans to integrate Firefly into their Creative Cloud, Document Cloud, and Adobe Express product lines. Future models will target additional use cases and content types, potentially leveraging other technology and training data.