Consolidation, Innovation and GDPR: What 2018 Has in Store for Marketers

The New Year is approaching fast and it's going to be an eventful one for marketers. Between ensuring readiness for the General Data Protection Regulation's (GDPR) imminent enforcement, exploring new opportunities created by ongoing industry consolidation and collaboration, and future proofing businesses for the age of AI, 2018 looks set to be a year of further transformation for the industry. We spoke to key representatives from the marketing and advertising technology sectors to discover how they expect the digital marketing landscape to evolve over the coming year. "In the ad industry, machine learning and AI are on every company's agenda, or should be. These technologies are fundamental to improving efficiencies by producing and delivering highly-targeted ad campaigns. "There's no disputing that AI and machine learning are already changing the way we work, and five to 10 years from now they may render our jobs unrecognisable from what they are today.