How Ocado uses machine learning to improve customer service

Being the world's largest online-only grocery supermarket with over 500,000 active customers means we get the opportunity to interact with people all across the UK on a daily basis. Ocado prides itself on offering the best customer service in the industry which is one of the many reasons why our customers keep coming back. Since Ocado doesn't have physical stores, there are mainly two ways our customers and our employees interact directly. The first (and probably most common) is when our drivers deliver the groceries to the customers' doorsteps; the second is when customers call or email us using our contact center based in the UK. Today we're going to tell you a bit more about how a customer contact center works and how Ocado is making it smarter.