SAP BrandVoice: Why Customer Experience Is Everything

SAP has announced its intent to acquire Qualtrics, but the reason may not be what you think. It's not because either company needs to make a strategy change. It's happening because it's emotionally pleasing, SAP CEO Bill McDermott told customers at the recent SAP Select event in Barcelona. SAP Select is where C-level executives get insight into SAP's strategy.SAP Select "We're acquiring Qualtrics so you can combine your customer's experience data with SAP's operational data to transform how you run your business," he explained to a packed room during his'fireside chat.' "Sometimes you need to make bold moves even if everything is going fine. A big idea is terrifying and exhilarating at the same time. You don't do it because it's easy; you do it because it's hard," he said, quoting John F. Kennedy on his reason for sending the first man to the moon in 1969.