Steve's HR Technology - Journal - Never gets tired, never stops learning

Sharing another dispatch from the'robots are coming to take all our jobs away' world with this recent piece from Digiday, "Who needs media planners when a tireless robot named Albert can do the job?". The back story of this particular implementation of AI to replace, (or as we will learn, perhaps just augment or supplement human labor), comes from advertising, where the relatively new concept of programmatic digital advertising has emerged in the last few years. Part of the process of getting things like banner ads, Facebook ads, display ads, and even branded video ads in front of consumers involves marketers choosing the type of ads to show, the content of those ads, the days/times to show the ads, and finally the platforms upon which to push the ads to. If it all sounds pretty complex to you, then you're right. As per the Digiday piece once the advertiser, (in this case Dole Foods), set some blanket objectives and goals, then Albert determined what media to invest in at what times and in what formats.