Until Robots Destroy Us All (!), 'AIM' High With AI Marketing

Ask Elon Musk about the future of artificial intelligence, and he'll likely claim that the robot apocalypse is right around the corner. Fortunately, it's not supported by other tech moguls like Mark Zuckerberg and Bill Gates, both of whom believe that Musk's points are not only overblown, but also destructive. Related: Is Your Startup Ready for Artificial Intelligence? Beyond all this contentious rhetoric, the point is that AI is already here, and it's capable of accelerating the business world. Nearly 60 percent of marketing leaders surveyed by Salesforce believed that AI will play a major role in marketing campaigns.