The best digital marketing stats we've seen this week – Econsultancy

We've reached the end of January – hooray! To celebrate, there's a myriad of stats to get your teeth into in this week's roundup, including data on customer recommendations, digital out-of-home (DOOH) and financial results for some big companies. Before we get started, subscribers can take a look at our Digital Statistics Index for more? A survey conducted by Vitreous World and Phrasee has found that 68% of global marketers feel they don't understand what AI is and think it's simply an overused buzzword. Additionally, a worrying 67% of those surveyed say they don't know how to implement AI to effectively deliver results. This shows a large gap in knowledge when it comes to one of the biggest trends shaping the world of marketing today and the near future – and it is thought to be costing companies millions in revenue.