AI may join banker and machine - Banking Exchange

Have you ever shopped online for a mattress? Then you know the drill. For weeks after you made a decision, and perhaps even after you took delivery, you still see ads following you around the internet, promoting this mattress manufacturer or that. You think, "if this is a sample of artificial intelligence, then where's the intelligence?" AI and efforts to make digital services more personalized remain "a fairly blunt instrument," says Alan McIntyre, senior managing director, Accenture Global Banking, in an interview with Banking Exchange.