How bigger data is activating analytics

It wasn't so long ago that business analytics operated on a months-long cycle. For most of the twentieth century, the main interaction between a company and its data was a regular review of its most easily quantifiable measures, in the form of annual or quarterly financial assessments. Today, interacting with data this infrequently would be unimaginable in even a small business. As data availability and transfer speeds have grown at exponential rates, the time lag between intake and analysis of data has shortened to the point that, today, real-time data analytics is often part of an organisation's standard operating procedure. There are few industries which have not been lifted up by this rising tide of data.