Branding in the AI age - a guide to machine learning marketing

Branding for the AI field doesn't need to use the same old science - learn how top studios have bucked the trend in marketing machine learning to the masses. "We didn't want the brand to feel cold or technocratic, and didn't want to rehash common visual tropes, like amorphous networks of dots and lines or weird Jude Law-ian robots." Ritik Dholakia is talking to Digital Arts about the common visuals associated with the branding of companies in the artificial intelligence and machine learning field. Managing partner and founder of New York's Studio Rodrigo, Ritik had a chance to buck the trend with a recent branding project for Spell, a cloud-based platform offering individuals and organisations access to the AI and deep learning capabilities usually reserved for big corporations. Working with Spell CEO Serkan Piantino, Ritik and team wanted to create a visual system that balanced technical and trustworthy qualities with approachability, all the while communicating the potential of machine learning to the uninitiated.