McCann Japan hires first artificially intelligent creative director

McCann has appointed an artificial intelligence creative director AI-CD?, who will be attending McCann Worldgroup's new employee welcoming ceremony on April 1, along with 11 new college graduates. AI-CD? was actually created by the agency under its'Creative Genome Project', the first in a series of projects undertaken by the agency's'McCann Millenials taskforce'. The artificial intelligence can give creative direction on commercials because the data that forms the basis of the algorithm includes deconstructed, tagged and analysed TV shows, as well as data on the winners of the All Japan Radio & Television Commersion Confederation's CM Festival. President & CEO of McCann Japan, Yasuyuki Katagi said: "Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we're very enthusiastic about the potential of AI-CD ß for the future of ad creation. The whole company is 100 percent on board to support the development of our A.I. employee."