Microsoft establishes Cortana Intelligence Institute to work on next-gen capabilities for Cortana - MSPoweruser

During Microsoft's earnings call earlier this week, Microsoft CEO Satya Nadella said that Cortana digital assistant has its own strength when compared to other assistants like Alexa as Cortana has a lot of unique information sources to draw from, including Windows 10, Office 365, Xbox and more. It's good to to see Satya's defending for Cortana, but I would like to see his words in action. The rate at which Cortana is gaining capabilities is nowhere near to Alexa or Google Assistant. Similar to how Windows Phone was never able to catch up with 3rd apps ecosystem, Cortana will never be able to catch up with Alexa's 3rd party skills ecosystem. According my sources inside Microsoft, Microsoft is not even considering Cortana as a as true competitor to Alexa.