Introducing AI to Marketing in 5 Steps

Data is unquestionably the domain of AI, but what happens when technology is asked to process and make decisions that are more creative in nature? For a human, understanding why certain images and text make more sense as a first interaction with a consumer rather than as a secondary or final interaction is almost second nature. A machine, on the other hand, needs to be told (or programmed) with this knowledge in order to be able to judge images and text and determine where they should appear along the journey, without relying on a human.