Amplemarket nabs $12M to ramp up sales enablement using AI – TechCrunch

What is sales enablement, exactly? To most companies, it's providing sales organizations with the content, tools, and information they need to sell more effectively. Sales enablement is a broad-based goal, but one that can reap substantial benefits. According to Regalix -- which, it must be noted, has a vested interest in painting sales enablement solutions in a desirable light, given that it itself provides them -- 76% of organizations with a sales enablement function register an increase of sales between 6% to 20%. Investors see the value, or at least the revenue potential, in sales enablement technologies.