It's not uncommon to see enterprise account executives close multi-million dollar deals without ever meeting the buyer in person. This highlights the importance of a sales stack easy to implement, learn & manage; individual reps need the tools necessary to hit their quota, & managers need to have visibility into what's happening across their teams without being able to be physically next to their teams on a daily basis. Most sales teams need to stitch together a variety of point solutions to execute their sales motions. Amplemarket can replace a number of those across a few different categories. It was launched in 2019 by MIT alumnus.

What is sales enablement, exactly? To most companies, it's providing sales organizations with the content, tools, and information they need to sell more effectively. Sales enablement is a broad-based goal, but one that can reap substantial benefits. According to Regalix -- which, it must be noted, has a vested interest in painting sales enablement solutions in a desirable light, given that it itself provides them -- 76% of organizations with a sales enablement function register an increase of sales between 6% to 20%. Investors see the value, or at least the revenue potential, in sales enablement technologies.