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PROS, a provider of AI-powered solutions that optimize selling in the digital economy, today announced it has acquired Travelaer SAS, a digital innovator for the travel industry, for approximately $12 million. With Travelaer, PROS further extends its comprehensive portfolio to enable airlines to transform the traveler's digital experience across all retail channels: airline.com, "We are thrilled to welcome Travelaer to the PROS family," said President and Chief Executive Officer Andres Reiner, at PROS. "With Travelaer, PROS is uniquely positioned to provide an end-to-end solution that transforms the digital selling experience for airlines, from revenue management, through offer personalization and optimization, to supporting excellence in retail channels. This acquisition accelerates our ability to deliver airlines flexible, configurable retail capabilities yielding an optimal customer experience every time. Our combined teams will drive even greater innovation, accelerating the digital transformation our airline customers need today."