Artificial Intelligence to impact the marketing industry next year: Warc Toolkit 2017

David Tiltman, Warc's Head of Content, says, "2017 looks set to be the year that many brands take their first steps in artificial intelligence. Machine learning is already being applied to programmatic trading - and we've seen brands like Aviva in the UK improve their media efficiencies as a result. The next major application looks set to be chatbots, as marketers look to respond to a consumers' take-up of messaging apps."