How AI Can Rank up Your B2B Sales and Marketing - UnboundB2B

Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity. The convergence of several technologies including big data, algorithmic advancements, and improvement in computer hardware have led to the growth of AI from hype to reality, and in becoming a useful part of business today. AI has specifically benefited B2B sales and B2B marketing in terms of personalization and efficiency. For example, 64% of marketers that are already using AI state that it has significantly increased their overall marketing efficiency.