Dating app Bumble divides users by ditching its signature 'women-first' chat rule

Bumble divides users by ditching its signature'women-first' chat rule Dating app Bumble has divided its users by dropping its signature rule which allowed only women to send the first message to a match. When the app launched 2014, founder and boss Whitney Wolfe Herd said it distinguished itself from rivals like Tinder by allowing women to make the first move. But the thing that made Bumble famous will now be ditched following a trial which showed more engagement - and a survey among users which found 66% of women prefer men to send the first message. Reaction across online forums has highlighted a divide among users about whether the update will get more people using Bumble - or if it makes it just like any other dating app. Previously, only same-sex relationships did not have to follow the strict women-first rule.