Artificial intelligence - an opportunity for publishers?

The rise of artificial intelligence in general, and machine learning in particular, has been an emerging theme at DIS for several years now. In 2018 the topic hit the mainstream as it was analysed in no fewer than five sessions with eight experts giving their views. The topics the presenters ran through ranged from the general impact AI will have on society, through to advice on how to harness the technology to monetise content now. The hunger for knowledge about the topic seems to be fuelled by a number of elements. On many levels there is a wider discussion about how AI will change society, and this has sparked some publishers interest in working out how it can used in the media.