Siri, Alexa, Google Assistant, Cortana: One Bluetooth Headset Could Rule Them All

In a popularity battle that isn't unlike a high school prom court, Apple's Siri, Amazon's Alexa, Microsoft's Cortana, and Google's, uh, Assistant, are the four front-runners to be queen. With Samsung about to add a fifth candidate -- Bixby -- soon, it seems the A.I. voice assistant catfight is reaching its apex. This is good for us, the consumers, because when billion collar companies compete -- we win. But it's also stressful and annoying having to deal with so many different platforms right now. One Hong Kong-based company -- Vicartek -- is looking to streamline the process with a bluetooth headset that is natively compatible with Siri, Alexa, Google Assistant, and Cortana, all accessible via a tap or two on the device's touch panel, without the need for the user to pull out their phone.