How AI will spur marketing innovation

I remember sitting in a meeting at my old marketing agency in 2013, thinking about how exhausted I was by our company's mundane routine. Rather than channeling our creativity into new marketing programs, my colleagues and I were spending countless hours on administrative tasks, including everything from sending emails to creating spreadsheets to organizing reports. Although we had a sterling work reputation -- our agency was featured on AMC's series The Pitch, won countless awards, and had a robust client roster -- I knew there was untapped potential. I knew we could deliver our services better and faster than competitors while eliminating and automating trivial tasks. Two years later, I launched Five Tier, an AI-driven company that capitalizes on how the future of marketing is automation.