6 Technologies Impacting Marketers The Most

Technology is always evolving, and marketers must evolve with it in order to ensure brand success. While there are many factors that affect marketers on a day-to-day basis such as social media, budgeting and reaching audiences on an emotional level, here are six of the top technologies are impacting marketing the most. Gartner analysts predict that by 2020, 30 percent of web browsing sessions will be conducted without a screen. With the rise of voice-activated technology like Google Home and Amazon Echo, consumers will not be limited to traditional screen-based browsing, Gartner predicts, especially since web browsing will be extended to other areas of daily activities such as driving and exercising. Artificial intelligence (AI) means more than another way to shop--it can help marketers make smart decisions.