Samsung Reportedly Doubting Marketability Of Bixby-Powered Smart Speaker

Samsung is rumored to be making its own smart speaker that will be powered by the Bixby smart assistant. However, it looks like the South Korean company has doubts on the marketability of such a device. "Samsung currently does not view Al speakers as marketable, as the global market is already dominated by unbeatable Amazon and the Korean market is too small to make profits," an anonymous source told The Korea Herald. "More importantly, Samsung cannot afford to focus on the uncertain market, as most of its AI specialists -- whose number is much less than that of the US tech giants -- are currently going all out to develop the Bixby version in English." Samsung might simply be taking a "wait-and-see attitude" towards its ambitions for a smart speaker, mobile industry specialist and researcher Kim Jong-ki suggested.