Amazon undercuts music streaming rivals with cheap subscription launch

Amazon has just launched Amazon Music Unlimited, a cheap subscription service designed to take on rivals including Spotify. The music streaming subscription service was launched on Wednesday. Amazon Music Unlimited, the e-commerce giant's answer to competing services including Spotify, Pandora and Apple Music, is available through the Amazon Music application as well as the Amazon Echo IoT voice assistant speaker system. While Amazon Music does offer Prime members access to music content already, signing up to the new service will open the door to "tens of millions" of songs by a range of artists including Metallica, Sia and Shawn Mendes. Amazon has priced the subscription service with rivals in mind, undercutting aggressively to either eventually lure consumers away from competing services or, more likely, entice new streamers to try out music on-demand.