Silly disguises actually DO help keep your true identity a secret

Growing a moustache, liberally applying make-up and dying your hair are all effective ways of hiding your identity. Scientists have found that small, simple and deliberate alterations to a person's appearance are surprisingly effective in identity concealment. People were asked to judge whether two photographs that showed the same person and the study discovered the disguises reduced the ability to match faces by around 30 per cent. Scientists have found that small, simple and deliberate alterations to a person's appearance are surprisingly effective in identity concealment. Models were recruited for the study and given money to make their transformation as convincing as possible.