Why killing your content marketing makes the most sense - Search Engine Watch

The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn't mean they should. I've had the opportunity to analyze content marketing strategies from huge brands, desperately trying to build audiences online leveraging content marketing. In almost every case, each one made the same mistake. When an organization decides to fund a content marketing strategy, the initial stages are always exciting.