Hey, Mom & Pop: AI & Machine Learning Are For You, Too

Some amazing--as well as some downright freaky--innovations in artificial intelligence and machine learning were detailed at the recent Decoded Future NYC Summit, presented by Stylus. Take, for example, technology that will watch consumer faces as they shop online, recording smiles, frowns, or other gestures to measure interest in a product. In the near future, consumers could also be interacting "face-to-face" with virtual assistant machines that have lifelike personalities, emotional responses and character. While those advances may be a few years away, AI and machine learning have already become customary among brands and retailers who are looking to track the right trends in style, color, and pricing. The major players have been taking advantage of this technology for years.