L'Oréal on why artificial intelligence is 'a revolution' like the internet

L'Oréal has launched an artificial intelligence-powered Facebook Messenger bot as part of a drive to produce services for its beauty brands and learn more about consumers. In partnership with startup Automat Technologies, the beauty giant has developed a series of beauty services that will launch in the coming months on the Facebook Messenger platform. The first L'Oréal service, launching in Canada, will be a gifting service on the Messenger platform. The service looks to help consumers to find the right beauty box gift for their friends based on a series of questions that define their friend's beauty profile and help consumers select the right brand and product mix at the right budget. The company says it hopes to launch the service in the UK early 2018. Over the past two years, L'Oréal has embarked on a journey of digital transformation, in which it has aimed to build more services and products for its brands.