Council Post: Why Your UCaaS Platform Isn't Truly Unified

Brian is the co-founder and CTO of Dialpad, the leader in AI-powered communications and collaboration. "Unified communications" is a term that has been used for the past 30 years to describe anything that brings together some combination of voice, video and messaging. As technology progresses, more platforms have declared themselves to be "unified." Unfortunately, most simply give the illusion of unification. The rise of the cloud supported more seamless product integrations -- which, in turn, made it easier to declare something "unified" as long as it strung together a messaging and calling component into one interface.