10 Trends That Will Reshape the Marketing Industry in 2022

Digital marketing is constantly changing. The next five years will be more than just change -- they will be a complete transformation of how brands operate and what they stand for. The iOS14 update changed how data is used in marketing, but its impact is far from over. Advertisers are using omnichannel reporting to look at the bigger picture rather than results from a single channel. It also means first-party data will continue to rise in value and popularity as it allows brands to communicate directly with their audience without limitations.