Acoustic: Artificial intelligence shouldn't be an afterthought - AdNews

Artificial intelligence shouldn't be an afterthought for marketers, says new martech vendor Acoustic. Formerly known as IBM Watson Marketing, Acoustic was sold off by tech giants IBM earlier this year and rebranded with a sole focus on marketers. The independent marketing cloud company has since rebuilt a cloud that it says has a "modern architecture" and brings "humanity" to AI-powered marketing. Jay Henderson, senior vice president of product management at Acoustic, says at the moment a lot of the company's competitors aren't enabling marketers to use AI easily. "I think marketers, generally at the moment, have a little bit of fatigue around the way we've all talked about AI," Henderson says.