These 'Masturbation Consultants' Were Hired to Pleasure Themselves With AI

These'Masturbation Consultants' Were Hired to Pleasure Themselves With AI Joi AI hired 10 people to masturbate using AI companions as part of a monthlong "wellness" study. The company claims the practice could help "solve male loneliness." For 28 days, Keshav had a new item on his daily to-do list: masturbate for research purposes. Both before and after self-pleasuring, he logged his mood, energy levels, cravings for various vices, and whether he was procrastinating. Keshav was taking part in AI companion company Joi AI's experiment assessing what happens if erotic self-stimulation becomes "an AI-guided wellness ritual."