Artificial intelligence is making the beauty industry work for everyone

Atima Lui was in primary school when she first learned that "nude" is not universal. Now 30, she still recalls playing with a white friend's makeup and struggling to find colours that complemented her rich skin tone. "I would try to put [her makeup] on and it would just make me look like a clown," says Lui, who is of Sudanese and African-American descent. "I think back to growing up and how my mother barely wore makeup. Now I know it's because makeup just wasn't made for her."