How to Leverage Artificial Intelligence in Public Relations

While the human touch will always prevail, you should know that there are many ways in which we can all utilize artificial intelligence (AI) wisely in order to run more efficient and effective PR campaigns. As technology continues to evolve, many companies are turning to artificial intelligence as a means to help streamline repetitive processes and find efficiencies where they can. The public relations sector is no different, with PR firms looking for ways to use artificial intelligence for certain aspects of the business that can benefit from AI functions. The idea of using AI can be worrisome for people working in PR as they are concerned about their jobs being replaced by programmable technology, but that is not the case. Public relations firms can benefit from the use of AI, particularly when it comes to the sheer volume of information they need to sort through.