How To Evaluate Influencer Marketing Platforms That Use AI Technology

What actually constitutes artificial intelligence in influencer marketing? As providers rapidly innovate their solutions, marketers should become familiar with the intricacies (and buzzwords) of influencer marketing tech. We see the terms "artificial intelligence," "machine learning" and "algorithms" used throughout marketing materials, but what do they actually mean? Artificial intelligence (AI) is when a machine can do things that typically require human intervention (decision-making, speech recognition, visual perception, etc.). Machine learning (ML) describes a subfield of applied statistics that, when paired with standard IT algorithms, lays the technical groundwork for AI (for example, image recognition, natural language processing, artificial neural networks).