Adobe a Good Fit for AI Use Cases in Advertising and Marketing

In late 2016, Adobe announced that Sensei, the company's AI technology, would begin to power and assist in some of its Digital Media applications, such as Photoshop and Illustrator. While that was only 3 short years ago, in the dawning of the AI era, Sensei's role makes Adobe one of the pioneers of machine learning- and deep learning-powered AI. What started in 2016 as narrow AI technology aimed at narrow use cases has become an AI engine that, according to Tatiana Mejia, group Product Marketing manager for Sensei, now powers dozens of different features across Adobe. "We don't tag any of the features with Sensei, it's just the engine behind Adobe products," said Mejia. Whether the technology is effective or not, the concept is advanced AI thinking.