The company is also previewing an upgraded creative AI studio experience. Earlier this year, Adobe debuted Firefly AI Assistant, an AI agent that could work across its family of Creative Cloud apps to complete multi-step workflows on behalf of users. Today, the company is previewing an updated Firefly creative AI studio experience that expands the capabilities of that software, starting with an upgrade to AI Assistant's ability to carry context forward. A new Elements feature allows users to save characters, locations and objects they've previously generated to reuse in future outputs. Adobe suggests this capability will allow AI Assistant to better maintain consistency across stories, campaigns and projects that evolve inside of Firefly.

Building customer trust with on-brand content production has become a strategic imperative. Storytelling is core to humanity's DNA, stemming from our impulse to express ideals, warnings, hopes, and experiences. Technology has always been woven through the medium and the distribution: from early humans' innovation of natural pigments and charcoals for cave paintings to literal representation by the camera. The landscape of storytelling continues to shift under our feet. Social and streaming platforms have multiplied, audiences have fragmented, and our demand for fresh, unique media is insatiable. A recent McKinsey podcast cites that we are watching upwards of 12 hours of video content daily, often on multiple devices and multiple platforms.

What we've been getting wrong about AI's truth crisis Even when content is revealed to be manipulated, it still shapes our beliefs. The defenders of truth are hopelessly behind. What would it take to convince you that the era of truth decay we were long warned about--where AI content dupes us, shapes our beliefs even when we catch the lie, and erodes societal trust in the process--is now here? A story I published last week pushed me over the edge. It also made me realize that the tools we were sold as a cure for this crisis are failing miserably. On Thursday, I reported the first confirmation that the US Department of Homeland Security, which houses immigration agencies, is using AI video generators from Google and Adobe to make content that it shares with the public.

GPU prices could follow RAM's big rise You can start using the apps for free, with some limitations. A ChatGPT user asks the chatbot to make an image more vibrant through Photoshop. At the time, the company said more software was on the way, and now one of the most popular professional applications is available through the chatbot. Starting today, you can access Photoshop, Acrobat and Adobe Express inside of ChatGPT. All the apps are free to use through OpenAI's website, though before you can begin generating PDFs and illustrations using Acrobat and Adobe Express, you'll need to sign into your Adobe account.

We've found the best bundle deals on its beauty tech gear. CurrentBody kicked off its Black Friday sale early on November 1 and runs until December 24. Most products remain at retail, but the discounted bundles are worth a look. While we haven't tested CurrentBody's Green Tea Serum and Hydrogel Mask, this Black Friday bundle is a steal because it's cheaper than buying the LED Face Mask Series 2 ($470) on its own. The LED Series 2 is the best red light therapy mask you can buy.

Ahead of Adobe's MAX Sneaks event, WIRED got an exclusive look at a new tool that can change the tone and style of a voice-over. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Adobe sat me down and played a short demo video with a matter-of-fact, if a bit boring, voice-over. It was nothing special, but after pulling up a transcript, highlighting the text, and choosing from a list of preset emotions, the vocal performance completely changed.

When you purchase through links in our articles, we may earn a small commission. Adobe unveiled new AI additions to its Firefly image generation tool, plus Photoshop, Premiere, and Lightroom. First, there was generative AI, allowing creators, editors and memelords to create artificial worlds with just a few words. Now, Adobe is offering the ability to edit those worlds with Prompt to Edit, a new feature within Firefly, plus audio capabilities. Adobe announced the new capabilities at its MAX conference, where it typically rolls out new capabilities within its Creative Cloud suite as well as Firefly, its AI image generator -- which now includes soundtracks and AI voiceovers.

At Adobe's annual MAX conference, the company also teased a ChatGPT integration and a new AI assistant in Photoshop. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Adobe is leaning heavily into artificial intelligence. At the company's annual MAX conference in Los Angeles, it announced a slew of new features for its creative apps, almost all of which include some kind of new AI capability.

When it was first released by Adobe in 1993, the PDF was truly transformative technology. The Portable Document Format was a multipurpose container that replicated the appearance and functionality of physical documents. That sounds unimportant, but as adoption spread with Adobe's introduction of free Acrobat software for reading PDFs a year later, anyone, from the government to your doctor's office, could rely on digital documentation that felt familiar to the paper versions. "It wasn't like a text message, which is a native digital format or an email or a web page," says Matthew Kirschenbaum, an English professor at the University of Maryland and author of Track Changes, a book about the history of word processing. "The PDF was all about the cultural authority of print and documents that emerged out of human contexts, professions, motivations."

Adobe has finally delivered on one of the most requested features in Photoshop: image upscaling, as well as improved abilities to insert and remove objects from photographs and other images. Adobe said Tuesday that the new additions are arriving on the desktop edition of Photoshop as well as the web, though you'll need an ongoing Photoshop or Adobe Creative Cloud subscription to take advantage of them. If you own a scrapbook or physical photo album of printed photos, you may have used Google PhotoScan (for Android) to create those printed photos and add them to your physical photo albums. The problem, of course, is that they might be old and grainy, especially if you're like me and didn't have access to the latest and greatest film cameras. Upscaling uses AI to smooth and polish those grainy photos in an attempt to add back what the camera couldn't capture.