Global Big Data Conference

As enterprises embrace digital transformation, many are expanding customer bases beyond the confines of their pre-pandemic demographics. For example, the cross-border ecommerce market is growing at double the rate of domestic ecommerce -- driven by consumers seeking brands unavailable in their home countries. According to Worldpay, 55% of online shoppers worldwide purchased from another country in 2020. But while digitization provides an opportunity for businesses to expand their target markets, many run up against the challenge of localizing their content for particular customer segments. It's true that the majority of customers prefer to buy products with information in their native language.