Programmai Raises £850K to be the Crystal Ball That Marketers Have Been Dreaming Off - London TechWatch

The crystal ball that can predict when, where, and how a customer will spend their money has a new name and it goes by Programmai. This predictive marketing software uses customer data to accurately predict customer spending for both the short and long term. Programmai can even predict the future lifetime value of a customer based on the first interaction. Applying machine learning, marketers can use predictive values from Programmani to develop marketing programs and hone acquisition costs, no longer taking stabs in the dark but instead basing these decisions on justifiable data and forecasts. London TechWatch caught up with CEO Dean Murr to find out how his previous experience at Asos led him to create Programmai, the company's experience raising during the pandemic, and recent funding round.