Using Machine Learning to Help Lattice Identify the End Market of Over 50,000 Potential Customers - InterVision

Question: What would you say is the greatest challenge you face, as the head of the corporate marketing team at Lattice? We need to make sure that potential customers are aware of Lattice, and, most importantly, that they come engage with us and work their way through the lead to revenue funnel. So, the problem isn't just getting more traffic--we also need to engage traffic, increase funnel yield, and get more people coming down through the pipe. That means talking to people on their own terms and serving them content they'll find relevant. Question: Serving personalized content can be challenging, especially when you have thousands of customers.