Question: What would you say is the greatest challenge you face, as the head of the corporate marketing team at Lattice? We need to make sure that potential customers are aware of Lattice, and, most importantly, that they come engage with us and work their way through the lead to revenue funnel. So, the problem isn't just getting more traffic--we also need to engage traffic, increase funnel yield, and get more people coming down through the pipe. That means talking to people on their own terms and serving them content they'll find relevant. Question: Serving personalized content can be challenging, especially when you have thousands of customers.

As we close out the year, I wanted to share Pat Spencer's story about working outside within communities. Pat Spencer, Senior Director of Strategic Solutions at Intervision, not only focuses on strategically leading the business he works for, but also the community around him. To accompany his successful 25-year career, Pat takes serving his community personally, placing extensive focus on human empowerment through talent incubation of abuse victims, students and service members. Led Lights Blinking and Computers are ... [ ] Working. InterVision Systems is based in Santa Clara, California, but Pat is in Indianapolis, Indiana.