The Real-Time Innovation Dividend - DevOps.com

The attention span of individuals and organizations is becoming ever shorter. There are only brief windows that can be devoted to any given transaction. Expectations around situational knowledge, updated in real-time, are compounding. Customers expect the applications they interact with know where they are, what they are looking for and what their preferences are in terms of price, value, design and timeliness of delivery. If the proper options aren't provided immediately, the customer will move on to another provider.