Top 8 Data Science Use Cases in Marketing - KDnuggets

In this article, we want to highlight some key data science use cases in marketing. As far as the key aim of data science is to turn data into actionable insights the marketing sphere cannot skip the application of these insights for its benefit. Big data in marketing provides an opportunity to understand the target audiences much better. Data science is mostly applied in marketing areas of profiling, search engine optimization, customer engagement, responsiveness, real-time marketing campaigns. Moreover, new ways to apply data science and analytics in marketing emerge every day.