How AI Is Challenging Ecommerce Relationships

Artificial intelligence (AI) is not just transforming ecommerce. Ecommerce came about because the internet made it easy to find what you were looking for. The digital age made the physical world appear closer, so you could buy things from distant countries. Early adopters assumed ecommerce would be fueled by economics of scale and lower costs, but those weren't the main drivers: It was convenience. Websites made information freely available.