How analytics helps Wells Fargo tackle NPAs - ET CIO

Companies today rely on data and analytics for driving personalization and to acquire and retain customers. The multifaceted technology can also tackle the growing problem of NPAs in the BFSI sector. Prahalad Thota, Head-Analytics and Data Science, Wells Fargo, in a conversation with ETCIO, highlights how analytics has come to be the business backbone. Edited excerpt: Are there any insights that you are deriving from data to guide consumer strategies or to get about with the regulatory environment? From a consumer strategy, personalization is a great example.