Don't call me A.I.

It is quite common nowadays that things get so trendy, they eventually loose their meaning. Buzzwords are a plague, where the simple fact that something "it is" does not matter as much as "why is it there?". The same is happening to AI: it is no interest whether it has a real purpose in such system or not, but "hey, it's built on a fancy AI!". Finally, there is nothing intelligent in a machine processing your handwritten manuscript or recognizing the shape of a STOP sign. There is a widespread culture of transforming things, casting a shiny aura on them by changing the words we use to define them.